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Subject: UKNM: Re:
From: Sean Clark
Date: Tue, 4 Aug 1998 14:30:31 +0100

>I'm doing some research on banner ads / campaigns and would like to hear
>any views on what makes a good banner advertising campaign (creative,
>planning, buying, post campaign assessment etc). Does anyone have any top
>ten tips or words of caution. Comments (posted to the list or sent to me)
>Or is it all about sponsorship now, not just banners?

I have lots of views on banners (gained through direct experience) are
you still intrerested in them?



sean clark | seancatheadland [dot] co [dot] uk | tel 0115 9551155
headland multimedia | www.headland.co.uk | fax 0115 9551156
cuttlefish | www.cuttlefish.com | pgr 01523 106554

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