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Subject: Re: UKNM: longer question re pr
From: Steve Miller
Date: Tue, 18 Aug 1998 17:05:56 +0100

The press has gone wild about portal sites of late, so when NetNames
announced an agreement with CompuServe, closely followed by MSN about
loading Domain Name Registration tools on to their respective sites, Wired
did a specific story about how Domain Names would be the next revolutionary
'portal enabling tool'. Initially the two stories were unrelated, but when
we realised that there was an 'angle' to be had, we moved the story in that
direction. Whilst luck has a certain element to play, a lot of good stories
come about because there is a moment in time where everyone is talking about
the same thing, but they are looking for a unique angle. We provided that
angle when the time was right - but it probably won't happen again.


Its Miller Time!
Steve Miller: Marketing Director
Registering Domain Names in over 200 countries

180-182 Tottenham Court Road
London, W1P 9LE
+44 171 291 3905 (Direct) Mobile: 0467 456787

> -----Original Message-----
> From: owner-uk-netmarketing-digestatchinwag [dot] com
> [owner-uk-netmarketing-digestatchinwag [dot] com (mailto:owner-uk-netmarketing-digestatchinwag [dot] com)]
> Sent: 18 August 1998 15:39
> To: uk-netmarketing-digestatchinwag [dot] com
> Subject: UKNM Digest V1 #48
> Of course often seemingly sound stories are overlooked however cleverly
> they are pitched. Some, though not all, journalists simply feel
> uncomfortable taking story after story from the same agency.
> Last year, when I was editing GE'97 at Online Magic the press couldn't get
> enough of us, and we were featured in around 50 separate
> articles. The same
> PR company couldn't raise any interest outside a very limited section of
> the trade/Internet press when we launched a public consultation for the
> government's Freedom of Information White Paper six months later.
> Personally I think we had a lot of unmerited coverage in the first
> instance, and were unlucky in the second.
> There is of course the further question of whether offline coverage is of
> much value to web sites or other online ventures.

> Alex Balfour
> Politics producer & Search Engine/ Webguide writer, The Guardian:
> http://www.guardian.co.uk

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