Re: UKNM: Re: Portals?

[david_bentley]

I do agree with the fact that the concept of 'portals' is an important

development for users.  'Portals' like Yahoo however have evolved over the

past few years - they were not sudenly created.  Yahoo and other search

engines/directories have always been a window to the web.  Their developing

content and other services is a natural progression for them to develop

their user base and to create what are now considered 'portals'.


However the discussion here is not calling into question companies like

Nescape and Yahoo having sites which are portals to the web - but more

about companies allying themselves with the concept of portals (being a

word of the moment).


Surely the more portals there are the more the web reverts back to being a

disorganised mass?  Certain companies are not in a position to become

portals, by their very nature.  One of these is NetNames - it is my opinion

that positioning themselves as such is detremental to their market

positioning, associating themselves with what is a fad (the term 'portal'

rather than the concept).  However to legitimately franchise their services

to portals is a worthwhile model.


Portals are great, but like everything in this industry the actual word

will be banded around so much that it will soon become obselete and

meaningless(much like 'solution'and 'turn-key' has been in the past and

"Interactive Relationship Management" will be in the future [sorry couldn't

help having a dig!]).


db



David Bentley

Account Director, Interactive

Anderson & Lembke, New York








Jim Sterne <

jsternetargeting [dot] com

> on 08/19/98 10:36:01 AM


Please respond to

uk-netmarketingchinwag [dot] com

To:

uk-netmarketingchinwag [dot] com

cc:    (bcc: David Bentley/ALNY/ANL)

Subject:  Re: UKNM: Re: Portals?





At 12:05 AM 8/19/98 +0100, Ray Taylor wrote:

>Portals are about wrapping second hand content around one or two bits of

>newish information.

But only one or two are necessary.

>This constant recycling of information that has characterised the early

>years of the Web will not survive 1999.

>The days of the portal are numbered.

Beg to differ. People need pointers. People need

directories. The new content is out there is such

mass quantity that the only hope for your Mum and

her sister to find the really current, latest and

greatest is by counting on Yahoo to bring it to


them.

The smart money is pouring into the portals because

that's where ALL the eyeballs are. The portals are

figuring out how to identify and cater to those

eyeballs and it goes far beyond pointing the way.

If their days are numbered, it's a fairly large number.


------------------------------------------------------

Jim Sterne           Target Marketing of Santa Barbara

jsternetargeting [dot] com

                www.targeting.com

Author: "World Wide Web Marketing"     +1 805-965-3184

"Customer Service on the Internet"          Consultant

and "What Makes People Click - Advertising on the Web"

======================================================



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