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Subject: Re: UKNM: Search engine promotions
From: Darren Wallace
Date: Tue, 25 Aug 1998 16:16:13 +0100

>Elizabeth Van Couvering wrote:

> What this says to me is they are paying for search results. I have to say I
>> find this editorially dubious.

Caroline Tosswill wrote:

>As with Lycos.co.uk, advertisers on Virgin Net will be able to reserve
>specific "concepts" (clusters of words) related to their product.

Sorry, I don't see the problem here.

Surely this is no different to an advertiser paying for premuim ad
positions in
a magazine?

Eg. If in a particular magazine there's a regular books feature, there's
nothing 'dubious' about a bookseller taking an ad within or immediately after
the feature (if the ad space is available). If a reader is looking at that
particular feature, it's more than likely that he/she is considering buying a
book. It doesn't stop other booksellers buying space in the same magazine.

Surely that's nothing more than sensible media planning/buying on the
advertiser's part? It's certainly not unethical for the media owner to sell
that space to them (after all, that's what pays the wages).

Sell that opportunity to the highest bidder, I say.


Darren Wallace, Marketing Manager
CommerceNet Consortium
88 Kingsway, London, WC2B 6AA, UK
darrenatcommercenet [dot] org [dot] uk +44 (0)171 916 2875(T)
+44 (0)171 209 1236(F), +44 (0)410 780 775(GSM)

www.commercenet.org.uk (UK & Ireland)

www.commerce.net (Global)
A worldwide research & development consortium
working with its members to make Internet commerce
easy, trusted and ubiquitous

  RE: UKNM: Search engine promotions, Elizabeth Van Couvering
  Re: UKNM: Search engine promotions, Caroline Tosswill

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