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Subject: Re: UKNM: Revolution Mag going weekly
From: Ray Taylor
Date: Tue, 24 Aug 1999 13:00:25 +0100

From: Chetan Damani <chetanatimano [dot] com>

>I just got a phone call from one of the ad sales people at revolution
>magazine - they are going weekly now.
>what do you guys think, especially from the advertisers point of view.

We are a regular advertiser with Revolution and it produces good results.

I have yet to speak to any of their sales people about the change so I can't
say for certain what my reaction will be. But I have to say that my initial
concern is that what Revolution may gain in frequency of opportunity, it may
lose in shelf life.

But then the same would be true of any industry monthly going weekly.

Ray Taylor
eyeconomy - the new name in online advertising
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
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