[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]

Subject: Re: UKNM: old chestnuts: upfront registration
From: Stefan Magdalinski
Date: Tue, 24 Aug 1999 17:36:16 +0100

Clay Shirky wrote:
> > Does anyone have any stats, anecdotes, experiences of how pageviews and
> > conversion rates change when sites move their registration from the
> > front (i.e. locking people out of browsing) to the back (as the last
> > stage in the buying process, or as an optional personalization thing).
> >
> > I've heard figures from quadruple upwards, but I need some hardish data
> > to convince someone.
> For this last scenario, the movement from forced to optional
> personalization, both the Wall Street Journal and Slate experienced an
> order of magnitude drop. The Journal obviously stuck with it because
> of the obvious value of financial data, but Slate had to return to
> 'free to air' because of the loss.

clay? removing forced registration up front led to an order of magnitude
*drop* in page views ?

sounds a little unlikely... did you misread?


> I don't know of the presence of fees will muddy or clarify the issue,
> but this artricle deatiled the results of removing a barrier:
> http://www.zdnet.com/zdnn/stories/news/0,4586,2229243,00.html
> So long, and thanks for all the fish,
> -clay

Stefan Magdalinski mobile:07931 376142
stefanatisness [dot] org boat:0171 7381837
icq: 5261825 desk:0171 8876382
http://www.isness.org/house/boat **/
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilatexcitecorp [dot] com (mailto:khalilatexcitecorp [dot] com) to advertise on Excite.
Change your UKNM subscription use http://www.chinwag.com/uknm.html

  Re: UKNM: old chestnuts: upfront registr, Clay Shirky

  Re: UKNM: old chestnuts: upfront registr, Clay Shirky

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]