Re: UKNM: old chestnuts: upfront registration

[Stefan Magdalinski]

Clay Shirky wrote:

> 

> > Does anyone have any stats, anecdotes, experiences of how pageviews and

> > conversion rates change when sites move their registration from the

> > front (i.e. locking people out of browsing) to the back (as the last

> > stage in the buying process, or as an optional personalization thing).

> >

> > I've heard figures from quadruple upwards, but I need some hardish data

> > to convince someone.

> 

> For this last scenario, the movement from forced to optional

> personalization, both the Wall Street Journal and Slate experienced an

> order of magnitude drop. The Journal obviously stuck with it because

> of the obvious value of financial data, but Slate had to return to

> 'free to air' because of the loss.

> 


clay? removing forced registration up front led to an order of magnitude

*drop* in page views ?


sounds a little unlikely... did you misread?


stefan



> I don't know of the presence of fees will muddy or clarify the issue,

> but this artricle deatiled the results of removing a barrier:

> 

> http://www.zdnet.com/zdnn/stories/news/0,4586,2229243,00.html

> 

> So long, and thanks for all the fish,

> 

> -clay


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