RE: UKNM: old chestnuts: upfront registration

[Cait Hurley]

The amount of accumulative information you can get through multiple cookies

throughout a site is surprisingly large. Might only be single session, but

the possibilities are disquieteningly huge, combined with a good cms. 


And given that tracking information and the results of tracking to the user

is to a large extent what personalisation is actually about (exempting

"push" personalisation, which is a little clunky).It's possible that a user

need never register, yet still receive personalised information.


Yes, usable information is obviously curtailed by non-registration, but it

would be a fallacy to suggest that users *have* to.  


S'all I'm sayin.


> -----Original Message-----

>

From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Duncan

> Clubb

> Sent: Tuesday, August 24, 1999 5:34 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: old chestnuts: upfront registration

> 

> 

> Cait

> 

> It is NOT possible to *register* users at a site without 

> their knowledge.  The

> absolute most that can be done is tracking with cookies, but 

> cookies cannot

> extract information that they did not place there themselves. 

>  Thus, unless

> you specifically ask a user for personal details, the most 

> you can ever tell

> about them is the ip address and host name of their machine, 

> and even then,

> you are most likely to pick up the proxy server/firewall/ISP 

> that they go

> through.

> 

> aye

> duncan

> 

> Cait Hurley wrote:

> 

> > The fact of the matter is that most people *are* registered 

> on sites they

> > visit regularly, whether they know it or not.

> 

> >

> > > -----Original Message-----

>

> > From: ownerchinwag [dot] com [ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On Behalf Of Tim

> > > Ireland

> > > Sent: Tuesday, August 24, 1999 3:28 PM

>

> > To: uk-netmarketingchinwag [dot] com

> > > Subject: Re: UKNM: old chestnuts: upfront registration

> > >

> > >

> > > I'd like to barrel in on this topic by saying that I do not

> > > trust 'stats' in

> > > the first place (see: lies, damn lies and statistics).

> > >

> > > That said, the great majority of Internet users are after

> > > anything they can

> > > get for free - they also like to feel anonymous whenever possible.

> > >

> > > It is highly unlikely they will register for a 'site unseen'

> > > (unless they

> > > had already read literature on it or it had been highly 

> recommended by

> > > someone they knew).

> > >

> > > I know this may not be of much help if the party who 'needs

> > > convincing'

> > > wants to see something on paper, but if they are blind to

> > > basic human nature

> > > then perhaps they are beyond help.

> > >

> > > ��

> > >

> > > Tim Ireland

> > > Senior Copywriter

> > > DESIGNERCITY LIMITED

>

> > Email: timdesignercity [dot] com

> > > URL: http://www.designercity.com

> 

> --

> Duncan Clubb

> 

>

e-mail: duncan [dot] clubboffworld [dot] net Offworld Industries,

> http:   www.offworld.net        Britannia House,

> Tel:    (44)(0)171 278 3464      4-24 Britannia Street,

> FAX:    (44)(0)171 278 5820      London WC1X 9JD


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