RE: UKNM: Another one bites the dust

[Melanie Beech]

My two penn'orth:


IMHO, Clickmango was hardly ahead of its time - for one thing, Thinknatural

got there first, for another their standards of customer service were not

good and for another, in a field where depth of information is critical,

they barely scratched the surface.


These seem to have been a couple of guys who picked up a trend, thought they

had enough net experience to run a retail site (of which neither has any

visible experience) and hoped a daft name would do the rest.


However, they should have checked how many other companies also use the word

Mango as part of their brand, as this would have allowed them to choose

something more distinctive and memorable and, dare I say it, more

appropriate to the market.


Having said that, I liked the look and feel of the site, and the email

newsletters from Joanna Lumley were quite fun -just not enough to make me

shop there twice.


Although it's not in the news as much as the other two, a better site, and

one which offers excellent customer service, is www.nutravida.co.uk.  I

suspect that if they'd been given the same funding as Clickmango, the market

would be much more interesting at the mo.


I'll shut up now, or I shall be joining the ranks of the ranters...



Melanie


> -----Original Message-----

>

From: tim moore [tmoorevoila [dot] net (mailto:tmoorevoila [dot] net)]

> Sent: Monday, July 31, 2000 2:45 PM

>

To: uk-netmarketingchinwag [dot] com

> Subject: Re: UKNM: Another one bites the dust

>


>

> Clickmango - unworkable business plan or just before it's time?????

>

> Your thoughts please list.

>

> Tim

>

>

Terry [dot] Cawkwellnpbs [dot] co [dot] uk wrote:

[Sam says: msg chopped]



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