Re: UKNM: Help - what's an overt?

[Mike Butcher]

As far as I know, the Lateral agency came up with the phrase to

describe their 'in-your-face' banners which did things like warp the

web page. An example of this was the campaign they did last year for

the Lynx deodorant brand. Hope that helps. I'm not sure but I think

they also apply the term to dynamic HTML ads which crawl across the

screen - IE flat eric for levis.


>I have a brief for creative design for banners and buttons ... and

"overts".

>Not wanting to look completely stupid at my first meeting, what's an overt

>anybody?

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Mike Butcher

News Editor, The Industry Standard Europe

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London W1V 5FD

Tel: +44 (0) 20 7440 1692 (direct)

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http://www.thestandardeurope.com



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