RE: UKNM: Web Design Agencies

[David Bentley]

OK kids, calm down.  Though I am always one for good constructive discussion

it pains me to read mails that are arguing at cross purposes.


Theoretically design is not part of the marketing mix (which constitutes the

marketing elements of pr, advertising, packaging etc etc).  It is instead a

component (and the most vital one) that makes up brand identity and

communications.  However it would be fair to say that brand identity, and

therefore design, is an important element to create effective marketing

campaigns.  So you are both right and wrong.


You guys seem to be quibbling over the minutiae...  the real issue here is

whether the site that we are talking about is worthwhile within the context

of its purpose and whether Hi-Res is a company worth looking at as a

potential supplier of web development services. On the first issue - yes it

has worth and indeed is a very compelling creative product (bar its

navigation which - though experimental, is a little confusing - perhaps

that's the point).  That was the point of it and therefore it scores well in

that department.  As for the second issue - well that's not a decision any

of us are going to be making as it is up to the Nick Evans who posted the

original request for suggestions.


So there we go.  Hi-Res are great at what they do and they have proved that;

they may not be the right company but as that has nothing to do with us...

who gives a shit.


As for the issue of Flash and its uses - it is great tool but is more often

than not used in the wrong circumstances, targeted at the wrong people and

produced badly.  When it is done well it can be great.  Here is an example

of... how was it described?  "When will designers learn that people want

information fast, not pseudo-entertainment from clever, but vacuous flash

sequences"  http://www.bespoke.co.uk/


Sorry...  couldn't help it Michael.  :)


DB



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 ScreamingMedia the leading global technology platform for

 the aggregation and distribution of digital content over the

 Internet, is now operating in the United Kingdom.

 Get relevant and customised content to attract visitors

 to your site and keep them there.  Click Here!


 http://adcenter.in2.com/cgi-bin/click.cgi?tid=31036

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com