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Subject: Re: UKNM: Web Design Agencies
From: John Braithwaite
Date: Thu, 24 Aug 2000 15:31:17 +0100


Date: Wed, 23 Aug 2000 15:06:57 +0100
From: Duncan Clubb <duncanatoffworld [dot] net>
Subject: Re: UKNM: Web Design Agencies

I stand by my comment - design is one of many tools used to realise the
elements of a marketing mix. Would you count printing, laminating,
stapling, etc. as part of the marketing mix? These may be somewhat more
*base* parts of the production process, but design itself is only a step
towards producing corporate identity, personality, and the rest.
Marketing and design are separate skills, and I'm not devaluing either
of them - just drawing a distinction between design and the products of
design. Didn't really think I was being that controversial.

JB writes:
I think design is crucial to a website - but what I beleive is the main
problem is that poor website design is because some are more concerned with
the graphical and aesthetic appeal of a site rather than the main two
issues: navigation and communication (to the end-user). A good designer will
realise that a website has to function as well as look good, a bad designer
just wants to produce 'eye-candy' for his/her portfolio.

re: flash - best used as cartoons - to sell to kids! If you want to be taken
seriously, then bin Flash.

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