uk-netmarketing Archive

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Subject: Re: UKNM: WAP (was UKNM: Internet Marketing)
From: Carolyn Hall
Date: Wed, 1 Dec 1999 16:07:19 GMT

On the subject of permission marketing I have just finished reading a book
by Seth Godin on that subject. Good book, but a little repetitive. States
the obvious but a good starting point for those of us in locked in the
vicious cycle of 'interruption marketing'.



From: "Lee Rickler" <leeatdjindex [dot] com>
Reply-To: uk-netmarketingatchinwag [dot] com
To: <uk-netmarketingatchinwag [dot] com>
Subject: Re: UKNM: WAP (was UKNM: Internet Marketing)
Date: Tue, 30 Nov 1999 12:49:03 -0500

Take ourselves back 3 - 4 years ago, <smug>not me though coz i started 6
years ago</smug>, when we first surfed away and signed up to loads of
different lists volunteering our details all over the place. Then after a
few weeks/ months of downloading 300 e-mails a day from these lists we all
opt out or simply narrowed our choice.
Swap mailing lists with permission marketing, (or product WAPing as i like
to call it, and we all start over again.

Lee
---------- Original Message ----------------------------------
From: Tom Hukins <tomhatspira [dot] co [dot] uk>
Reply-To: uk-netmarketingatchinwag [dot] com
Date: Tue, 30 Nov 1999 00:25:53 +0000

>On Mon, Nov 29, 1999 at 01:03:17PM -0000, Wallace, Darren wrote:
> Maybe I'm being unfairly flippant, but if my phone is going to send me
SMS
> messages or whatever everytime I pass a shop signed up to this service,
then
> how long is my phone's battery going to last?

This is a great point that highlights the need for companies to
understand and use permission marketing and understand that human
attention is a scarce commodity.

Monitoring customers' habits is not an adequate solution, either.
Just because I visited Starbucks the last five times I passed it,
doesn't mean I want to visit it this time. I might be in a rush, or
I might have just drunk a coffee elsewhere.

It's going to become very easy to contact customers at critical
moments, but that doesn't mean you should. Unless I've specifically
asked you to let me know whenever I pass a coffee shop, trust me to
have the ability to find out that information rather than forcing it
one me.

It's the whole "Push vs. Pull" argument we've already dealt with on
the Web.

Tom

--
Tom Hukins SpiraHellic Multimedia
Designing effective communication systems for the Web and CD-ROM.
tomhatspira [dot] co [dot] uk +44 (0)1908 367327 http://www.spira.co.uk/


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--- www.djindex.com ---




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