Re: UKNM: Targetted Email Capaigns.

[Charles Meaden]

At 16:48 02/12/99 +0000, you wrote:

 > > A "targeted" email campaign is like a "polite" smack in the gob.

 > > My advice is, if you want to offend your potential customers, save your

 > > money and give them all a polite smack in the gob.


Depends on whether your 'potential' customers have actually asked to 

receive the information or not.


In our experience, if they have opted to recieve the information through a 

service such as Yesmail or via a clients web site, the response rate is far 

higher than from banner adds


Regards


Charles Meaden




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Digital Nation (UK) Ltd    http://www.digitalnation.co.uk

            Intelligent Internet Marketing Solutions

          Charles Meaden            Managing Director

Tel: +44 (0)181 864 5420        Fax: +44 (0)181 864 2467

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cmeadendigitalnation [dot] co [dot] uk (mailto:cmeadendigitalnation [dot] co [dot] uk)

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