re: Re: Re: UKNM: Targetted Email Capaigns.

[ben]

I would certainly be interested in chatting about this Ray, but I think the ideal solution in this 

case (and no, I am not a fan of DM, just curious to see how good they get) would be for this 

info to be sent automatically, rather than as an opt in. At that point 'Targeted Email 

Campaigns' would be truly targeted... In a couple of years maybe...


Incidentally, something like a supermarket would be the best bet, as they have customer 

choices down to the nth degree, and now are starting to apply them online. As I said, if you 

want to chat further, feel free.


Ben


 > ** Original Subject: Re: Re: UKNM: Targetted Email Capaigns.

 >

** Original Sender: "Ray Taylor" <rayeyeconomy [dot] com>

 > ** Original Date: Fri, 3 Dec 1999 12:53:33 -0000


 > ** Original Message follows... 


 >

 >

<bendeepend [dot] it> said:

 > 

 >  > I would agree on this, spam is spam, however polite you make it. Having

 > said that, in an ideal

 >  > world, the only unsolicited email you would receive would be from

 > companies whose

 >  > products you are interested in. As this is the dream of 1 to 1 marketers,

 > maybe this is just a

 >  > stage...

 >  >

 > 

 > Well, if you want a certain kind of email promotion, why not request it?

 > Plenty of people request direct mail promotional offers, and plenty more

 > apply for the kind of offers that guarantee they will get on lists.

 > 

 > So why has nobody yet done this (in the UK at least)? It would be dead

 > simple. If there was a service called "Send Me Whisky Offers," by which you

 > could add your name to a list that sent out occasional mail-order offers on

 > malt brands, I would subscribe, as long as it were done by a reliable

 > supplier and they did it responsibly  (eg automatic and immediate

 > unsubscribe). Would be much more useful than the crummy Daily Telegraph Wine

 > Club mailshot that I put straight in the bin every time it arrives (and

 > much, much cheaper for the promoters).

 > 

 > A list broker could then build up and mine a database of subscribers, with

 > subscribers choosing their interests. If the service went OTT with emails,

 > then users would vote with their feet. The service could be used to mail out

 > coupons, promote special offers, and generally keep people in touch.

 > 

 > Anyone fancy setting something like this up, let me know.

 > 

 > Ray Taylor 



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