Re: UKNM: Beeb changes direction

[Alex Dale]

The point is that these brands are known primarily as TV shows.


The magazines are successful because they are not too bad and get loads of

free publicity in the trails after the programmes.


The new Beeb site trails half a dozen programme / magazine brands where it

happens to own the rights. This does not make a comprehensive shopping

portal and just looks odd.


Alex


Ian Fenn wrote:


 > At 09:53 06/12/99 +0000, you wrote:

 >  >Well, TOTP and GW are BBC TV programmes and not shops !

 >

 > They're also both very successful magazines that contain advertising and

 > readers offers.

 >

 > I still don't understand your point...

 >

 > --

 > Ian Fenn MA

 > Member of the International Association of Culinary Professionals

 > http://www.chopstix.net/ - Chinese cooking on the web!



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