UKNM: E-Marketing tips and tricks

[Dan Winchester]

I've just finished an xmas feature for UKShopSearch.com (

http://www.ukshopsearch.com ) called Under The Tree, which requires a

version 4+ browser:


http://www.underthetree.co.uk


My background is production really, but I need to market this feature

*quickly* using electronic means. What I would like advice on is:


1/ Is there actually anything of interest about this feature? I've used

some quirky DHTML which I think gives a cool effect, but then, I'm from

production so I'm easily impressed by these things! I've compromised

product info for example, which I imagine could render the feature as

value-lacking to some people.


2/ I realise there are news feed like moreover.com which harvest sites

for stories. Is there some generic body that I can inform about the

launch of my Xmas section, who will then pass this info on to whoever

may be interested, like the sites moreover trawl? Something like the

press agency I guess in conventional media. If not, why not I wonder,

and what would the potential be for starting something...


3/ I assume I'm too late for search engines...


Thanks for any advice! (I need it...)


Dan Winchester 



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