Re: UKNM: RE: ParcelForce

[Ray Taylor]

The problem here is not so much the choice of delivery agent, but failure to

establish a complete logistical strategy that includes tracking, and the

ability to sort out a problem when it occurs (ie after-sales service). It's

no good just signing a delivery contract. The whole process (from order,

through tracking, to confirmation of delivery) must be integrated within the

core business systems of the retailer. They must be fully-fledged total

e-business solutions in order to work.


Parcelforce would be as good as any other delivery agent, so long as the

retailer could track deliveries, and integrate the tracking process within

their own systems.


The other problem with Christmas and the new year is that many of the

companies currently pumping money into TV advertising of their online stores

will wonder why they did it. They will baulk at the obvious answer (" 'Cos

your ad agency,  Paunch, Luncheon and Gobble, told you to do it") and prefer

to believe that e-commerce is not all it's cracked up to be (a view that

will be encouraged by the ad agency in order to cover their backs and

justify the absurd cost).


I am writing an article on the subject of e-christmas nightmares for one of

the trade papers (for January). Anyone want to share their views/experience,

I'd be happy to hear them (suggest off-list).


Ray Taylor

rayeyeconomy [dot] com

eyeconomy - marketing communications from the online experts

www.eyeconomy.com

+44 20 8249 6313



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