Re: UKNM: RE: Brands Selling Direct Online

[Ben Thompson]

On Tue, Nov 28, 2000 at 06:02:04PM -0000, John Braithwaite wrote:


> The solution is actually along the lines of the NEW boo.com (yes, I am

> prepared to be flamed) and others: sell it through a fashionable shopping

> site and, although you think it's being shipped from one location - the

> orders are actually sent from the factory. The brand keeps the

credibility,

> boo.com takes a nice cut and the 'retailer' as it currently exists is just

> one step too many. This gives the brand more control and access to it's

own

> marketplace and high returns.

>

> Will it work? Anyone?

>


Actually that was the original plan for the old boo. Brands were listed on

the site, and on being ordered were shipped from the factory to a

centralised warehouse where they would be separated into complete orders and

dispatched.


Downside of this was that no brands wanted or were able to do it. They much

preferred the old world solution (shop orders �20,000 of stock, pays for it

within 30 days and tries to sell it at a massive markup).


However, I would insist that the old boo's model is far far better than the

current one  (after all one interface, one shipping fee, one box and one

delivery is better than one per a brand). And it wouldn't surprise me if two

or three years down the line someone is doing it.


Ben



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