UKNM: Firebox Freebies

[Tim Ireland]

Did anybody else get a mysterious package from Firebox this week?


"We're very cunning and realised that whener we sell one of these to a busy

office we invariably get an order the next day for at least a dozen more

since no one can risk being unarmed. Which is why we've sent you one

disguised as a Christmas present!"


Which it was, more or less. It was authentically hand-wrapped, with blue

wrap with a big Firebox sticker. Would've gone for Xmas wrap myself, but

there you go.


"Anyway, we've also included a few of our new catalogues for you to

liberally sprinkle around the office etc. etc."


They lost me right about here. The individual signature looks *very*

mass-produced too. Next time, I'd suggest sending it to the company

secretray, who (1) is in charge of magazine distribution/placement and (b)

is easier to manipulate.


OK, OK, OK, I'm kidding.


:o)


It was a nice surprise and it would be nice to see them benefit from what

*appears* to be an overly generous exercise. I'm so touched in fact, that

I've spread their message into this group because that's what I do.


www.firebox.com - there you go, you even got a URL in.


However, they should also be aware that the whole box is going under my desk

(nifty gun, catalogues and all) and remaining there until office/client

discussion turns to this kind of markerting exercise (so I have something

for 'show and tell') - erm, because that's what I do.


Tim Ireland

Director of Marketing

www.designercity.com


PS - The product-based trumps cards... very cool.



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