UKNM: Firebox Freebies

[Michael Smith]

>Did anybody else get a mysterious package from Firebox this week?


>It was a nice surprise and it would be nice to see them benefit from what

>*appears* to be an overly generous exercise. I'm so touched in fact, that

>I've spread their message into this group because that's what I do.



Glad you liked it!  We've had some very heated debates in the firebox office

over the last few days over whether we were going to go ahead with this.  It

was quite an expensive promotion (about �10 per parcel).  The idea was to

send free stuff to a small number of key people in busy offices who would

play with the toys and discuss them (and Firebox) with everyone else.


Seems to be working extremely well so far.  The "sneezers"  (like Tim) we

sent it to are already starting to spread the ideavirus.  Read "unleashing

the ideavirus" by Seth Godin immediately if that doesn't make sense ;-)

Probably the best book on marketing and business I have ever read.  You can

download it for free at www.ideavirus.com


Michael Smith

CEO Firebox.com

w:    www.firebox.com



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