RE: UKNM: some serious advice from you marketing experts please

[Leslie Bunder]

like all things, you apply a little bit of creative prose  to approach

people. let them know who you are, what you do, who your audience is and why

it is beneficial for them to be associated with it.


in my spare time, I run a social/networking group for Jewish people working

in New Media called New Media Jews (www.newmediajews.com) and like yourself,

we're keen to have guest speakers for our events. i tend to approach people

on a one to one basis, rather than bulk-emailing out! this way it is more

personal and allows us to be focused on what type of speakers/events we wish

to have.


alas, there are no standard templates to use, just think carefully what you

want to say and why that company would wish to  be involved with your event.


also, don't forget sponsors may wish to donate merchandise and also have

speakers come along, so be flexible in what you want out of it.


also, avoid things like "hits" these days... if your site doesn't have a

mailing list, look at creating one so you can build up your users and retain

loyal people.



Oh, and don't forget it takes time to build these things up... Expect a few

set backs, but if you are determined enough, it can provde enjoyable and

successful...


hope these little pointers help!


Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


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-----Original Message-----

From:

foluke_new [dot] ukexcite [dot] co [dot] uk

 [

foluke_new [dot] ukexcite [dot] co [dot] uk (mailto:foluke_new [dot] ukexcite [dot] co [dot] uk)

]

Sent: 08 December 2000 01:02

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: some serious advice from you marketing experts please



Hi,

I am after a little advice.


I own a website aimed at women of colour in the UK called precious

(www.preciousonline.co.uk). Although we have only been around since late

summer we are attracting a healthy number of hits. We also seem to have

inspired a few copycat sites and I think it's time we stepped up a gear in

terms of presence.


We are thinking of holding a night of culture (poetry/arts etc) and are

looking for a suitable sponsor.

What I'd like to know is how do you go about it.

Do you just call companies up and say hey I'd like you to sponsor us? - Do

you send a specially worded letter? What's the deal?


Any help/advice would be gratefully received and appreciated


Thanks

Foluke



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