RE: UKNM: FYI

[Mario Tilney-Bassett]

Surely it depends what the objectives are...?


Yes, the message will get sent around and people's curiosity will get the

better of them - who here hasn't seen the landscapes hidden in Excel


For awareness of the name and one-off click thru - great!


But for sustained users....I'm not so sure...


It hardly incentivises me to make a purchase and the content of the site -

its an e-commerce site selling sportsware - is at odds with the quirky

gimmick


M



***********************************************

Mario Tilney-Bassett

Market Tiers 4DC

29-55 Gee Street, London, EC1V 3RE

Tel: 020 7253 8888, Fax: 020 7253 8885

Mobile: 07796 336 659

www.markettiers4dc.co.uk




-----Original Message-----

From: Tom [

tomtui [dot] co [dot] uk (mailto:tomtui [dot] co [dot] uk)

]

Sent: 07 December 2000 16:46

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: FYI



Here's a thing from another list I'm on:


>> Go to http://www.allsports.co.uk, then click on the "all:over" button

>> Then in the postcode fields type 'trout' in box one and 'sniffer' in the

>> other and submit..... 


...and a response:


>Looks to be a great way to get people to look at your site. Do you

>think it was an intentional marketing ploy?


Now THAT'S a good thing. 


Tom Dussek



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