RE: UKNM: Banner Ads

[Lucy Cokes \(*\\*\)]

Dear Shakil,


I think you should mainly think of banner ads as being brand awareness

building only, as click through rates are normally very low, you would

certainly never expect any click through rate, let alone a high one for a

run of network campaign, unless you had some extra-ordinary creative or a

promise of cash funds for doing so!  Also most results from people visiting

a site as a result of seeing the banner are not that traceable as many

people may visit a site as a result of seeing a banner at a later date, but

may not necessarily click on the banner.


The highest click rates we've managed are 7% (very high) but that was highly

targeted and that is really the key if you want to a high response.


Hope this has helped.


Lucy

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-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of SMS BOY

Sent: 12 December 2000 12:47

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: Banner Ads



Hi,


Any ideas where to get some accurate figures for recent campaigns running

Banners and Buttons on so called Run of Networks, I am trying to find if

most agencies regard these as Brand Awareness only or do they also expect

High Click through rates.


any suggestions on or off-line would be appreciated.


Thanx

Shakil Khan



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