RE: UKNM: white label Affiliate prgrammes..

[Leslie Bunder]

I think the key issue for people is that entrusting a third party who may

not have a full understanding of your market to do a programme with. eg: if

your core business is say, travel, then you want to deal with likeminded

folks who have a clear understanding of travel, not that travel may be

something they can do.


there is also the issue of conflict of programmes, if someone says I wish to

go with XYZ, there is of course a monthly fee charged and/or set-up fee in

the first place. you may just be one of many on that service and you will be

lumped together with your competition. plus of course, your network or sites

may not be the "right" sites and indeed and more importantly your network

may consist of many people who initially signed up but don't bother to come

back. I gather churn of Affilaite sites is high. they may sign up, try a few

banners for a month or so and then give up.


there is also the other issue that the Affilaite programme company will

handle such issues as providing links, buttons, graphics etc. what happens

if that company has problems. there was a case a few months ago of one of

the companies you mention being "down" for several days with the result that

those who signed up to an affiliate programme being unable to display

buttons and banners. so all you got on those sites were broken images which

is not very professional.


what is interesting is the technology behind the programme such as tracking

and also paying, the problem arises when you trust the programmes to handle

everything which is what most of them wish to do, hence the reason for the

likes of 404found.co.uk and others as just pure solutions.


And of course, the "brand" and service on offer still has to cope with the

problems when the Affilaite programme company fails to deliver to the

Affilaite site eg: doesn't pay monthly commission, suffers bad publicity

when the Affilaite programme does not deliver to standard etc...


So why should someone entrust an affiliate programme and not do it

themselves? - that is the question!



Leslie


------------------------------------------------------------

Leslie Bunder, Content Partner Manager

Entranet

Email:

Leslie [dot] Bunderentranet [dot] co [dot] uk

Tel:	07799 710831

Web:    www.entranet.co.uk


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-----Original Message-----

From: Andreas Bernstrom [

andreas [dot] bernstromtradedoubler [dot] com (mailto:andreas [dot] bernstromtradedoubler [dot] com)

]

Sent: 19 December 2000 13:44

To:

uk-netmarketingchinwag [dot] com

Subject: RE: UKNM: white label Affiliate prgrammes..



There are a number of other companies that claim the same thing, eg Magic

Button or ourselves TradeDoubler. If a company believes in Affiliate

programs its just a question of looking at the providers out there, there

are not that many 3 or 4 and making your mind up with whom to go with. The

leading one is the one with the largest amount of top clients and the

largest amount of top end affiliates.


Providers:--

TradeDoubler.

Ukaffiliates.

Magic Button.

Commission Junction.


thanks Andreas


Andreas Bernstrom

Key Account Manager


TradeDoubler UK Ltd

262a Fulham Road

Chelsea

London SW10 9EL


Tel 020 7487 0490

Mob 0771 858 6404


TradeDoubler- The European Affiliate Network

www.tradedoubler.co.uk


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Tim Moore

Sent: Tuesday, December 19, 2000 11:20 AM

To: Uk-Netmarketing (E-mail)

Subject: RE: UKNM: white label Affiliate prgrammes..



Adrain wrote:


>ukaffiliates.com,the leading UK focussed affiliate marketing networks...


Are they really, or are you just sying that?


T ;-)



Tim Moore

Senior Account Manager

Startle Digital Marketing

Tel: +44 (0) 20 7341 0965

Fax: +44 (0) 20 7341 0888

www.startledigitalmarketing.com



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