[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]


Subject: RE: UKNM: line one
From: Tim Moore
Date: Fri, 22 Dec 2000 12:19:08 GMT

That spunds logical, and you'd hope that France Telecom would move down the
route of developing a multi access channel rand around the better known and
more considered Orange brand, as opposed to the Wannado marque.

I wouldn't hold your breath though, as the Fench are extremely proud of
their Wannado label......

Watch that space...

Chhers

T

-----Original Message-----
From: David Cabrera [dcabreraatauracorp [dot] co [dot] uk (mailto:dcabreraatauracorp [dot] co [dot] uk)]
Sent: 08 December 2000 11:33
To: uk-netmarketingatchinwag [dot] com; uknmatchinwag [dot] com
Subject: Re: UKNM: line one


France Telecom also own Orange. Their intention is to make Orange World a
significant global internet player (see current issue of Marketing Week /
www.mad.co.uk)

Freeserve and wanadoo as brands will require a lot of investment and major
brand re-engineering if they are ever to become global players. Orange on
the other hand has a brand personality that can easily work across the globe
hence France Telecom deciding to rebrand it's various mobile networks in
Europe and South East Asia as Orange.

Therefore is there a plan to merge the operational resources of wanadoo,
Freeserve and Orange World in the short term before, in the longer term,
dropping the wanadoo and Freeserve brands and then channelling all content,
marketing and distribution resources into Orange World.

Could make sense with the arrival of GPRS next year and G3 in 2002/3

David
----- Original Message -----
From: Melanie BEECH <m [dot] beechatsyzygy [dot] net>
To: <uknmatchinwag [dot] com>
Sent: Friday, December 08, 2000 8:59 AM
Subject: RE: UKNM: line one



> You're right that Freeserve are going to the french, but let's not be
> deluded here, the french (wanawhat.fr?!!) are likely to sell it to
> Mannesmann or C&W or Global Crossing -

actually, the French move, wanadoo buying freeserve, was probably a tactical
move by France Telecom who own wanadoo, and who equally own the search
engine voilà. Clearly, by taking over freeserve, they also hope to increase
awareness of and traffic to voilà, which arrived quite late in the UK
market, and so taking over one of the largest of the UK's ISPs made sense
for number of reasons from their perspective.

Given the above, I think it unlikely that the French are considering this as
a short term move, selling on to someone else in a couple of years, but
potentially more as a long term move into the UK telco market.

Tim Moore, you probably know most about this -what's going on? :-)

melanie

Mélanie BEECH
Chef de Projet

SYZYGY
20, rue des Jardins - 92601 Asnières cedex
Tél : 01 41 11 67 88 - Fax : 01 41 11 67 68
<mailto:[email protected]> m [dot] beechatsyzygy [dot] net (mailto:m [dot] beechatsyzygy [dot] net)

http://www.syzygy.net


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ADictive – online advertising for everyone

With ADictive's 120 content related categories to choose from,
companies of ALL sizes can now target their online advertising,
reduce wastage and save ££££s. Result!

Click through to http://www.adictive.com to find out more.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com



[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]