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Subject: RE: UKNM: PR Literature
From: Michael Reidy
Date: Fri, 22 Dec 2000 13:29:13 GMT

Anderson & Pohl's classic science fiction: The Space Merchants.

No kidding. Perhaps more advertising than PR, but it contains some classic

They push the envelope, fly it out of the box, achieve splendid synergy,
clear their plates, and, of course, add value all over the place. . . .

Michael Reidy
Bespoke International

-----Original Message-----
From: Richard James [richardjames90athotmail [dot] com (mailto:richardjames90athotmail [dot] com)]
Sent: Wednesday, December 20, 2000 4:33 PM
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: PR Literature

Can someone please recommend a decent public relations book for some
additional background reading. We're starting to take some of our PR
in-house and I need to be brought up to speed with online/offline PR in the
Internet world.

I have been advised that the below are quite good:
- E-PR, Matt Haig

- All About Public Relations, Roger Haywood

- Public Relations Techniques, Frank Jefkins

Do you have any other suggestions?

Cheers, Richard

Richard James

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