[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]


Subject: RE: UKNM: PR Literature
From: Michael Reidy
Date: Fri, 22 Dec 2000 13:29:13 GMT

Anderson & Pohl's classic science fiction: The Space Merchants.

No kidding. Perhaps more advertising than PR, but it contains some classic
lessons.

They push the envelope, fly it out of the box, achieve splendid synergy,
clear their plates, and, of course, add value all over the place. . . .

Michael Reidy
Bespoke International

-----Original Message-----
From: Richard James [richardjames90athotmail [dot] com (mailto:richardjames90athotmail [dot] com)]
Sent: Wednesday, December 20, 2000 4:33 PM
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: PR Literature


Can someone please recommend a decent public relations book for some
additional background reading. We're starting to take some of our PR
in-house and I need to be brought up to speed with online/offline PR in the
Internet world.

I have been advised that the below are quite good:
- E-PR, Matt Haig

- All About Public Relations, Roger Haywood

- Public Relations Techniques, Frank Jefkins

Do you have any other suggestions?

Cheers, Richard

---
Richard James


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
ADictive online advertising for everyone

With ADictive's 120 content related categories to choose from,
companies of ALL sizes can now target their online advertising,
reduce wastage and save s. Result!

Click through to http://www.adictive.com to find out more.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com



[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]