uk-netmarketing Archive
[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]
Subject: | Re: UKNM: Airlines |
From: | Nabil Shabka |
Date: | Thu, 11 Feb 1999 20:34:34 GMT |
Actually, I think it was a quintissential marketing gaff. Rather than
say they were going to charge offline users more, they should have said
they were going to offer online users a discount. Which is what they
have now done. Is the glass half empty or half full. It's all about
perception.
Nabil
Dee Edwards wrote:
>
> Has anyone else been following what is going on at Delta Airlines?
> Latest at
> http://www.foxnews.com/js_index.sml?content=/scitech/020999/delta.sml
>
> It seemed odd that they initially gave out the message that non-Web
> customers got charged more rather than Web get charged less. Now, they
> seem to be going on a different road (I'm presuming that they are trying
> to offload inventory).
>
> | || ||| r a z o r f i s h , london
>
> dee edwards
> [ new business manager ]
> >> (44) 0171.357.8838 x 219
> http://www.razorfish.co.uk
--
Nabil Shabka
BiblioTech
631-633 Fulham Road
London, SW6 5UQ
UK
http://www.bibliotech.co.uk
Tel: 44-171-460 4646
Fax: 44-171-736 6066
********************
UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.
Email Khalil Ibrahimi khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com) to advertise on Excite.
********************
Change your UKNM subscription use http://www.chinwag.com/uknm.html
Replies
UKNM: Airlines, Dee Edwards
[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]