UKNM: Regional Banner Targeting

[Sajid Mohammed]

It's that time of year again where I'm approached by someone looking

to target banners to a regional audience. Ray Taylor did give me a few

pointers, as well as Mark Nall at 247 Media. In general, it seems the

Doubleclicks and 247s cannot target by region at the moment and reach

a significant number of people - there are possible solutions on the

horizon, as usual. So far, I've managed to come up with the following

possible routes.


* Radio Stations (Capital Interactive et al)

* Local Directories (Scoot, Yell)

* Local Newspapers (This Is London/Lancashire/Filey)


A certain mapping site has also been mentioned to me also. But, apart

from this I've drawn a big old blank. Has anyone else been through

this loop?


Sajid Mohammed

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