Re: UKNM: Regional Banner Targeting

[Steve Johnston/IMRG]

Sajid,


As Jim Sterne might say: "talk to the clickstream boys" as it is the ISP 

who has the only reliable relationship between an IP address and a post 

code. Perhaps your IBM colleagues in the engine room could be in a position 

to help.

Let us know what you learn, as I'd like to know how far away we are from 

doing this stuff for real.


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)

http://www.imrg.org/

+44 (0)7000 46 46 74, ( 07000 Go IMRG )

steveimrg [dot] org

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Subject:        UKNM: Regional Banner Targeting


It's that time of year again where I'm approached by someone looking

to target banners to a regional audience. Ray Taylor did give me a few

pointers, as well as Mark Nall at 247 Media. In general, it seems the

Doubleclicks and 247s cannot target by region at the moment and reach

a significant number of people - there are possible solutions on the

horizon, as usual. So far, I've managed to come up with the following

possible routes.


* Radio Stations (Capital Interactive et al)

* Local Directories (Scoot, Yell)

* Local Newspapers (This Is London/Lancashire/Filey)


A certain mapping site has also been mentioned to me also. But, apart

from this I've drawn a big old blank. Has anyone else been through

this loop?


Sajid Mohammed

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