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Subject: Re: UKNM: Regional Banner Targeting
From: Steve Johnston/IMRG
Date: Thu, 25 Feb 1999 22:10:12 GMT


As Jim Sterne might say: "talk to the clickstream boys" as it is the ISP
who has the only reliable relationship between an IP address and a post
code. Perhaps your IBM colleagues in the engine room could be in a position
to help.
Let us know what you learn, as I'd like to know how far away we are from
doing this stuff for real.

Steve Johnston
Director of Development
IMRG (Interactive Media in Retail Group)
+44 (0)7000 46 46 74, ( 07000 Go IMRG )
steveatimrg [dot] org

Please respond to uk-netmarketingatchinwag [dot] com
To: uk-netmarketingatchinwag [dot] com
Subject: UKNM: Regional Banner Targeting

It's that time of year again where I'm approached by someone looking
to target banners to a regional audience. Ray Taylor did give me a few
pointers, as well as Mark Nall at 247 Media. In general, it seems the
Doubleclicks and 247s cannot target by region at the moment and reach
a significant number of people - there are possible solutions on the
horizon, as usual. So far, I've managed to come up with the following
possible routes.

* Radio Stations (Capital Interactive et al)
* Local Directories (Scoot, Yell)
* Local Newspapers (This Is London/Lancashire/Filey)

A certain mapping site has also been mentioned to me also. But, apart
from this I've drawn a big old blank. Has anyone else been through
this loop?

Sajid Mohammed
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