uk-netmarketing Archive

[Previous] [Next] - [Index] [Thread Index] - [Previous in Thread] [Next in Thread]


Subject: Re: UKNM: RE: Programmers
From: Chris Heathcote
Date: Tue, 22 Feb 2000 12:10:19 GMT

At 10:39 am +0000 on 22/2/00, John Braithwaite wrote:

>I avoid using random or computer generated recommendation or display of
>books at all costs - not because we can't, but we know that most customers
>can spot this kind of thing a mile off.

Yes - so be honest with them. Personalisation can take many forms,
and deciding what is right for each site depends on the customer
relationship you've got, and what relationship you want in the
future. If it adds value, customers will embrace it. If customers see
it as cynical, it probably doesn't give them anything useful.

Check http://www.personalization.com for an incredibly intelligent
discussion of all facets of personalisation.

c.
__
______________________________________________________
Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
http://www.head-space.org/ fax: +44(0)2077377971
______________________________________________________


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
post new media vacancies for free uknm-jobsatchinwag [dot] com
*******************
sponsor the uk-netmarketing list and website, contact
salesatchinwag [dot] com for more details.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
To unsubscribe or change your list settings go to
http://www.chinwag.com/uk-netmarketing or helpatchinwag [dot] com


Replies
  UKNM: RE: Programmers, John Braithwaite

[Previous] [Next] - [Index] [Thread Index] - [Next in Thread] [Previous in Thread]