RE: UKNM: benign viruses

[Irakli West]

I'm not sure this counts as 'viral marketing' - a game called 'Moorhuhn' is

all the rage in Germany with more than 400,000 downloads to date. Takes you

to the Scottish highlands where you get to shoot 'Moohuehner' (grouse?) -

btw the game is branded Johnnie Walker.

It's admittedly more addictive than Solitaire. 



read about it (in German)

http://www.spiegel.de/netzwelt/netzkultur/0,1518,64671,00.html


Download (PC, 2,6 MB)

http://www.tvtoday.de/moorhuhn/down.html


My only vested interest is in making more points than anyone else!


Irakli West

Client Services

Syzygy Ltd.

+44 (0)20 7 598 9930


-----Original Message-----

From: Charles Linn [

charles [dot] linntpd [dot] co [dot] uk (mailto:charles [dot] linntpd [dot] co [dot] uk)

]

Sent: Tuesday, February 22, 2000 2:42 PM

To:

uk-netmarketingmail [dot] chinwag [dot] com

Subject: UKNM: benign viruses



Well viruses of the marketing variety anyway.


I am trying to find some figures on successful viral marketing campaigns

e.g. how many people downloaded the Guinness screensaver, how many people

took up BOL's free boo offer when they launched.  Does anyone have anything

like this? 



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