uk-netmarketing Archive
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Subject: | Re: [uk-netmarketing] Journo looking for rentaquotes |
From: | =?utf-8?B?TGVzbGllIEJ1bmRlcg==?= |
Date: | Fri, 02 Feb 2001 10:16:55 -0000 |
Steve (speaking purely on my own behalf and from what I have seen and learnt
over the last seven years...)
no doubt you are going to have tons of replies to what is a very good
question and goes into the heart of what the business is all about - trying
to make some money.... Anyway, here's my thoughts..
Web advertising, online advertising, e-mail advertising, whatever you want
to call it, can and does work only if it is
1. focused and targeted - you've got to create the advertisements and the
copy in the style appropriate to the target audience you are trying to
appeal to. Plus you need to make sure those online adverts appear on the
most relevant and appropriate sites and services. Too many online ad
campaign alas go for the "mass market" when in fact by carefully targeting
can appeal to more niche audiences that are more likely to click when called
upon! And might even buy the product and service on offer... Also, the sites
being advertised may not perform in terms of traffic they might have claimed
to get.
2. tracked - you need to make sure that the sites and services you are
advertising on are able to track you advertising and produce stats that
actually mean something. So you need to have the right ad tracking tools in
place and actually understand the results that are produced so you can act
on them.
and 'er 3. thought out. Advertising online is about the creative
combination of the above. it is about advertising in the right places, on
the right terms and conditions and being focused about what you seek as your
ROI. Is it about brand building or it is about actually making money? Or a
combination of the two. And finally is the product and service you are
advertising really something people do want. Too many offers are around that
people may not want or need, yet vast sums are spent in trying to establish
them with poor results.
regards
Leslie
-----Original Message-----
From: SShipsideaol [dot] com [SShipsideaol [dot] com (mailto:SShipsideaol [dot] com)]
Sent: 31 January 2001 14:03
To: uk-netmarketing from chinwag
Subject: [uk-netmarketing] Journo looking for rentaquotes, or even
serious comment
Hi there,
in addition to being a UKNM lurker I'm a hack currently writing a piece for
Internet magazine on the trad media vs new media advertising debate. I'm
keen to canvas a few opinions (by phone or email) in return for which I'm
offering precisely nothing other than the chance to have your say and enjoy
the fleeting glory of seeing your name in print.
The bottom line of the article goes as follows.....
"The Web has offered us lots of new and exciting ways to advertise – ways
that allow site developers to target their customers in a way that simply
can’t be done online. And yet it seems that most of the big dotcoms still
rely on TV ad campaigns and poster ad campaigns to get their message across.
Does web advertising really not work as well as traditional media
campaigns?"
any comments anyone?
Steve Shipside
Replies
RE: [uk-netmarketing] Re: Journo looking, David Shiell
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