RE: UKNM: Lastminute.com...website or webhype?

[Neil Morgan]

Hear, hear - although you'll not hear too much criticism in the UK for any

of the following reasons;


*	lastminute are a big advertiser and we still want/need their money

*	we haven't finished raising money yet so let's not talk the market

down 

*	not enough people have actually used it for genuine last minute

reasons


The key to their success seems to be


*	the ability for anyone with or without web knowledge to understand

the concept within 3 seconds - still the best way to attract funding in a

market that is still learning

*	they seem to have promotional tie-ups with everyone

*	they have a PR centric management team


Just my opinion, of course

Neil Morgan

e-Space, London



 > -----Original Message-----

 >

From: Roger Randolph [SMTP:surreyladhotbot [dot] com]

 > Sent:	04 January 2000 18:17

 >

To: uk-netmarketingmail [dot] chinwag [dot] com

 > Subject:	UKNM: Lastminute.com...website or webhype?

 > 

 >   Happy New Year UKNM!

 > 

 > As a Brit exile in Yankland, I thought I'd make the most of my 2 week

 > millennium visit to the UK.  I heard a radio ad urging me to "do something

 > lastminute.com".  I'd already head about how the UK web industry had been

 > wowed by the Lastminute.com phenomena but I have to say I was seriously

 > underwhelmed.

 > 

 > Maybe I'd been misled, but I thought the site was supposed to have loads

 > of choice and fantastic deals(??)  Once the thing actually downloaded,

 > there were a few mundane hotel offers at none-to-enticing rates, and some

 > 'once in a lifetime events' and the kinda prices it'd take a lifetime to

 > afford.

 > 

 > Anyway I had a great New Year's Eve in London, so it didn't matter too

 > much in the end.  But is that site really the standard bearer of New Media

 > in the UK???? my New Year's message is a quote from a group with a name

 > that describes what I will probably be after dissing Lastminute.com on

 > this list....Don't believe the hype.

 > 

 > Roger (and out)

 > BAM Marketing, Chicago



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