UKNM: breakdown of banner campaign

[iain tait]

I've been asked to put together a breakdown of where the costs

go in an average 'traditional' (i.e. banner based) online campaign.


I imagine that the split would be (very roughly):


creative - 5%

production - 5%

media (planning) - 5%

media (costs) - 75%

results analysis - 10%


I'd be extremely grateful if people could give me their thoughts

as to this split. If people email me directly with their feedback,

I'd be happy to collate this and report conclusions back to the

list.


Many thanks


Iain 


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