UKNM: Cost Of Capture

[Peter Howard]

Hi All


I would like to understand how people define the cost of capture and what

is a reasonable range of numbers.


For example, the cost of capture could be defined as the total promotional

spend in one month divided by the total number of new visitors in the

following month or it could be the total promotional spend to date for a

company divided by the number of regular users.


Although people may be using different definitions, I've seen cost of

capture figures quoted anywhere from 5c to $50.


Peter


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