UKNM: RE: UKNM Digest V1 #362

[Richard Stephens]

I know the topic of internet surveys has been touched on before, but has

anyone assessed which of the main UK internet user surveys provide the most

commercially useful information:


  - British Market Research Bureau (BMRB) Internet Monitor

  - e-MORI Internet User Research

  - NOP Internet User Profiles

  - Fletcher UK Internet User Monitor


Each costs upwards of five grand and, on the information the publishers

provide, it's difficult to choose.


Many thanks for any help,

Richard Stephens

Planner, BHWG [Direct Marketing Agency]

StephensRbhwg [dot] com

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