RE: UKNM: Marketing Quality Domains

[Jonathan Lumb]

1. Domain names are a way of your potential and existing customers to find

    your website easily. Generic domain names are useful if you can

    integrate them well into your brand and often work well with search

    engines.


2. "Prestige" telephone numbers are first-come, first-served, and have

    little relevance to your company's name and brand, unless you can get

    hold of a number that translates well to letters for advertising.

    In general, you don't try and guess a company's phone number if you

    just know their name, though - you might use a directory, and there's

    not many good, comprehensive AND not-full-of-rubbish directories for

    websites.


3. Car registration numbers? Excuse me but isn't that just vanity?


jonathan lumb // creative director // sensei.co.uk


PS. Yep, trading domain names IS the work of scum, no denying it. Whether

or not trading phone numbers and car reg. numbers is also the work of

scum, I don't know - I'm not in that industry.


On Wed, 19 Jan 2000, Robin Edwards wrote:


: Presumably this also applies to "prestige" telephone numbers and car registration numbers?

: 

: --

: Robin Edwards

: Clockworx Design Limited

: T: +44 1543 252370           F: +44 1543 420761

:

E: robinclockworx [dot] co [dot] uk W: http://www.clockworx.co.uk/

: 

:

On Tuesday, January 18, 2000 2:26 PM, Stewart Dean [SMTP:SDeanScient [dot] com] wrote:

:  > Sorry Amin but in new media terms buying domains just to sell is the lowest

:  > of the low.

:  > 

:  > I've faced this problem many times and each time I've been asked to pay

:  > silly money so simply found another domain worth using. 

:  > 

:  > I personally would like to see tighter regulation on name usage - that is

:  > the names have to be used to host a site that is updated on a regular basis.

:  > If name reselling is going to happen I would like to see it handled by the

:  > naming authorities in order to keep the market sensible.

:  > 

:  > Meanwhile I'm sure you're a okay chap but trading domain names is the work

:  > of scum and often back fires.

:  > 

:  > Have a nice day

:  > 

:  >  > Stewart Dean 



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