Re: UKNM: small businesses marketing on the internet

[Tim Ireland]

 >

On Wednesday, January 19, 2000, Tim Ireland <timdesignercity [dot] com> wrote:

 >  >Here's a free quote from Book II:

 >  >"A Domain Name

 >  >Well, this really isn't necessary - unless you think so.  Not many

people

 >  >find sites by typing a company name and then '.com' (unless, of course

your

 >  >company is Coca-Cola).  For the most part, domain names are only

important

 >  >in terms of company image.  If you're an international company with an

 >  >established name, then a domain name is a given.  However, if you're a

 >  >plumber with one van, no one is going to blink an eyelid if your web

site

 >  >address is http://www.ispname.com/joesplumbing/"

 >


From: Robb Masters <

robb_mastersgyro [dot] co [dot] uk

>


 > OK so maybe I'm not normal, but that's the first thing I do.

 >

 > If it's worth having a web site to promote your business it's worth

spending less than �100 on a domain name.

 >

 > Regards,

 >

 >

Robb (robb_mastersgyro [dot] co [dot] uk)

 > ==


Fair enough view, but I'd rather present boths sides of the argument rather

than just cop out with 'the first thing you'll need is a domain name'. How

many new web users would put the whole thing into the 'too hard' basket

after reading that?


Tim Ireland

Senior Copywriter, Designercity (www.designercity.com)

http://www.buymybook.co.uk/



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