Re: UKNM: small businesses marketing on the internet

[chris]

At 14:22 20/01/00 +0000, you wrote:

 > >Here's a free quote from Book II:

 > >"A Domain Name

 > >Well, this really isn't necessary - unless you think so.  Not many people

 > >find sites by typing a company name and then '.com' (unless, of course your

 > >company is Coca-Cola).  For the most part, domain names are only important

 > >in terms of company image.  If you're an international company with an

 > >established name, then a domain name is a given.  However, if you're a

 > >plumber with one van, no one is going to blink an eyelid if your web site

 > >address is http://www.ispname.com/joesplumbing/"

 >

 >This is lame advice. It's hard if not impossible to get listed on Yahoo

 >(and other places) without at least a proper domain name. And what happens

 >when you outgrow your ISP or they go under? A domain also gives a minimum

 >of credibility to your site. 


totally lame advice.  one of the first things users do once they get a

little comfortable with web protocol is whack the company's name into

***.com or ***.co.uk


of course, over time, this may become less important.  but right now it is. 



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