Re: UKNM: top sites...

[Ray Taylor]

Freeserve is one of the top three, or possibly the top on latest figures.


Suggest checking New Media Age's Traffic Update.


Or you are welcome to take a look at

http://www.eyeconomy.com/resources/mediamen.pl - a database of the top 100+

UK media owners, although it is probably not as up to date as NMA. We rely

on information provided by the media owners so cannot verify figures.


The ABC (Audit Bureau of Circulation) publishes audits for many of the top

sites but these are done infrequently and so are always out of date. And not

all sites are ABC registered (it's a print magazine thing, mainly).


Bear in mind that "traffic" usually means page impressions whereas a more

meaningful metric would be user sessions or some such. Some sites, such as

games and chat site, produce a high number of impressions in relation to the

number of users. I always work on the basis that people are the most

important thing.


I don't know whether the UK offshoot of the Internet Advertising Bureau has

tackled this issue but it would be nice if they did.


I would personally favour approaches that allowed for independent audits and

sample research being conducted to establish reliable user data as well as

compiling representative demographics. It would not be difficult to do but

would require a degree of investment on the part of advertisers and media

owners.


Ah well, dream on!


Ray Taylor

rayeyeconomy [dot] com

 +44 20 8249 6313

www.eyeconomy.com the online media agency



----- Original Message -----

From: Jo Chipchase <

jocan-u-hack-it [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: Friday, January 21, 2000 04:16

Subject: UKNM: top sites...



 > After Yahoo and the Beeb, what are the current UK top websites, in terms

of

 > traffic?

 > _____________________________________

 > Can-U-Hack-It

 > Internet, editorial, publicity & other stuff...

 > www.cuhi.com



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