UKNM: Dotcoms getting shafted by Newspaper owners

[Andrew M Warner]

Martin Phillips wrote:

...dot-coms don't have to make a profit, it seems to me, so why

worry?


 >Agree with the points you make Martin, but we're not all start-ups, some of

us have shareholders who demand a profit! :-o

Many dotcoms have informed people at the helm of their marketing budgets.

Unfortunately some think that marketing=throw a lot of money at advertising

(regardless of whether their site can deliver vs what they are promising).

But you're right, why worry if your dotcompetitors (hey new piece of

jargon!) are wasting loads of dosh? If they keep doing it they'll lose in

the long term.  In the meantime, why not buy shares in newspaper owners and

convert some of their cash into yours?....oh, better declare I work for a

division of a company that has some kinda interest in print media....the

value of shares can go up or down, seek the advice of an independent bloke

in an unfashionable suit and brogues before investing your life savings

etc...


Andrew Warner (Mobile)

EMAP Online Marketing

andrew [dot] warneremaponline [dot] com (mailto:andrew [dot] warneremaponline [dot] com)

http://www.escaperoutes.net



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