UKNM: Re: UKNM - Internet Loyalty Schemes

[sally krumholz]

Other loyalty "schemes" are:


FreeRide - http://www.freeride.com

MyPoints - http://www.mypoints.com

CyberGold - http://www.cybergold.com

E-Centives - http://www.e-centives.com


There are also numerous sweeps & gaming sites that offer loyalty components

in the form of cash & prizes. Many sites will do joint promotions with them

in order to gain loyalty or add (dare I say it?) "stickiness":


WebStakes - http://www.webstakes.com

IWon - http://www.iwon.com

Uproar - http://www.uproar.com 


Suggest you read through them in order to get a feel of how each operate.

They all have common threads yet their individual programs vary slightly.


Good luck!


Sally Krumholz


Date: Mon, 24 Jan 2000 22:44:06 -0000

From: "Ken Cowley" <

kenvitamin [dot] co [dot] uk

>

Subject: Re: UKNM: Internet Loyalty Schemes


I think the use of the term 'loyalty' is interesting.


Beenz certainly go out of their way to suggest that they're supposed to be

used to incentivise particular behaviour while on a site (click this link,

fill in this form). You can see how this might work - you open a site you've

not been to and one of the links promises you something (anything will do)

if you click on it. It's only human nature, goes the argument. The beenz

presentation talks about visitors 'doing work' at a website (clicking,

filling in forms) for which they 'get paid' (in beenz). But this is not

loyalty. (I'm sure brand managers will point out that you don't 'buy'

loyalty anyway - granted, but out of scope of the thread).


[Sam says: msg chopped for brevity]


- ----- Original Message -----

From: Fergal O'Brien <

fergalobhotmail [dot] com

>

To: <

uk-netmarketingchinwag [dot] com

>

Sent: 24 January 2000 09:18

Subject: UKNM: Internet Loyalty Schemes



  > I am trying to do some research on Internet Loyalty Schemes. Does anyone

  > know of any besides 'beenz' or 'ipoints'? Any suggestions would be greatly

  > appreciated.


Sally Krumholz

Project Manager

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

M|B Interactive/New York

Phone:  	(212) 251-7746

Fax:       	(212) 684-0939


Email:

skrumholzmezzinabrown [dot] com

salinkaearthlink [dot] net

Web:	http://www.mezzinabrown.com 



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