UKNM: Doubleclick

[Stefan Magdalinski]

No doubt this will come as a complete shock to everyone here, but it

appears that the endless protestations about protecting privacy by the

likes of doubleclick, engage, and the rest, was pretty much bullshit.


http://slashdot.org/article.pl?sid=00/01/25/2356236

http://www.usatoday.com/life/cyber/tech/cth211.htm


"Slav writes "We've known for a while that tracking of Web users was

possible and a few companies have been experimenting with it on a small

scale. Now DoubleClick, Inc. has confirmed that it's tracking Web

surfers [by name and address] with the help of the databases of its

newly acquired Abacus Direct." Every site that you visit which has a

DoubleClick ad - all 11,500 of them - can be notified of your name,

address, phone number, etc., as soon as you visit the site. Or to look

at it another way, your consumer profile in the gigantic Abacus database

(hundreds of fields of data for essentially every person in the United

States) will now include information about what Web sites you visit."


privacy, blah, blah, my rights to own my own browsing data.


http://www.doubleclick.com/privacy_policy/


"Information Collected in Ad Delivery

In the course of delivering an ad to you, DoubleClick does not collect

any personally-identifiable information about you, such as your name,

address, phone number or email address. DoubleClick does, however,

collect non-personally identifiable information about you, such as the

server your computer is logged onto, your browser type (for example,

Netscape or Internet Explorer), and whether you responded to the ad

delivered."


Doubleclick market cap: 9,485,000,000 USD


number of doubleclick sites: 11,500


rough but generous to them estimate of number of doubleclick cookies

active: 10,000 unique per site = 11,500,000,000


value of my cookie: 85.6 US dollars. 


if anyone on this list is from doubleclick, I will gladly share my

personal browsing information with you, for a reasonable fee, I believe,

of 40 dollars. 


until that point, my doubleclick cookies in 


c:\windows\cookies are full of garbage, and read only. 


stefan

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