UKNM: Cost of bringing in visitors

[Bob S]

Has anyone done, or seen, any research into the typical cost of getting a

new visitor to a site (B2C), averaging out the various methods used e.g. PR,

advertising, viral marketing and so on. as I appreciate some methods are

more cost effective per visitor but may not be able to pull in large

volumes.


I have a feeling it is about one pound per visitor, but I would really

appreciate any info or links to info.


Concrete examples would also be great, such as the cost Amazon spends

getting each new visitor.


Also, whilst I am asking, does anyone have figures or research on typical

rates of conversion for B2C sites of visitors becoming paying customers?

>From the bits I have found so far it seems that a lot of the figures are

skewed due to some companies claiming a person who has simply registered is

a "customer" so they can ramp up their figures. Filtering these out seemed

to indicate a rate of about 1 percent. Does this sound right?


Regards

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