RE: UKNM: Cost of bringing in visitors

[John McNamara]

At the risk of prompting a deluge of smug emails from agencies with clients

enjoying a conversion rate in excess of 2%, can I report that one of our

clients, an electrical goods etailer <PLUG> Vacuum Cleaners Direct</PLUG>,

is currently reporting a conversion ratio of 5.8%. That said, I do have to

agree completely with Melanie that different types of sites, different types

of product/service, and of course differences in marketing strategy, all

contribute to the variations in the costs of acquiring new customers.



- ----- Original Message -----


Date: Tue, 9 Jan 2001 16:28:26 +0100

From: Melanie BEECH <

mbeechnetforce [dot] fr

>

Subject: RE: UKNM: Cost of bringing in visitors


 > Your doing better than average if your hitting a 2% conversion rate.


In that case I shall feel very smug indeed, as one of our clients has

averaged a conversion of 4.65% since relaunching in 1999 and has, for the

last 4 months of 2000, had an average conversion rate of 6.59%.


However, IMHO, this is all a little piece of string-ish:  it depends very

much on the type of site, market sector, how you are marketing it, where

your referrals come from, etc.  The above stats are for a cultural venue

selling tickets to events, so market conditions are clearly different from

those of the average retail site.


Anyone else got some concrete examples for different types of site?  We

could try and establish some averages of our own for different sectors.


m


------------------------------



John McNamara

Content Editor

red | hot | chilli

t:  +44 (0) 20 7614 8600

f:  +44 (0) 20 7614 8601

e:

jmcnamararedhotchilli [dot] com

www.redhotchilli.com



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