Re: [uk-netmarketing] Piece of string question

[Neil.McIntosh]

I would imagine it varies, depending on what the site is selling and also on

whether you mean registered users to be people who have simply given over some

personal details, or who have actually parted with cash.


If in the latter category, I got a press release from Autobytel the other day,

titled "Autobytel's success to date revealed" which said they had 900,000 unique

visitors since August, and had generated 1,700 car purchase orders in that time.


Even assuming all those orders go through to completion, my dodgy arithmetic

makes that a browser to customer rate of 0.18%... would many folk on the list

regard this as success?


Neil Mc


===================

Neil McIntosh

Deputy editor, Online

The Guardian, London

t: 020 7239 9925

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