Re: [uk-netmarketing] catching little children

[Charles Meaden]

At 17:37 22/01/01 +0000, you wrote:

>A client of ours has various children based web sites, and is starting to

>think about data capture and using email to market to the little brats.

>They've heard something about a law to do with capturing data from kids

>under 13 yrs old. Does anyone know anything about this, or where I could

>find any rules related to data/child protection?


As far as I'm aware this relates to COPPA which is a piece of American 

legislation which came into effect in April 2000 which provides safeguards 

to protect children's privacy on the Internet by regulating the collection 

of personal information from children under age 13.


Try http://www.kidsprivacy.org/whatis.html for more information


Charles




Charles Meaden - Managing Director

Digital Nation - Intelligent Internet Marketing

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