RE: [uk-netmarketing] Flash and hits

[david burrows]

Jennifer 


> If you've got a website and the whole thing's done in Flash 

> so there's only

> one URL then does a visit to the site constitute ONE hit, 

> regardless of how

> much navigation?


It depends how the site is built. Most Flash sites use multiple movies

(if they care about load times, customer satisfaction, etc), either

loading them sequentially (simple) or loading them as layers above an

initial controlling movie (complex.)

If you have a separate movie for each section or even page of your site

you are going to get the equivalent number of page impressions (though

not the same number of hits as all the code and graphics will be in one

file)


 Do you know what tricks are used by people who

> a) like to make Flash sites

> b) like to be able to claims they've had lots and lots of 

> visitors and/or

> hits


There are plenty of techniques to track Flash, either using the

primitive techniques outlined above or using code within Flash to

communicate each navigation event to the server. 


The problem with most Flash sites is that they are built without

thinking about real business needs such as tracking etc. If tracking is

part of the initial specifications of a site (and the people building it

know what they're doing) then tracking the user within Flash sites can

be as effective as tracking them on a pure HTML site.


plug: My company has extensive experience in this area, both on Flash

sites and banner ads. If you need anymore information don't hesitate to

contact me.


David


--


David Burrows


specialmoves ltd.

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