RE: Online scratch cards

[salinka]

it seems to me you need to define your promotion goals. what are you trying

to achieve? awareness? email acquisition via opt ins? branding? or just

give away loot? 


i think you can implement online scratch cards within a banner using

enliven. i've seen it done before on this side of the pond. a new product

on the market is a company called targetnet (http://www.targetnet.com) as

well. their site's a bit flat but i had them in yesterday for a demo.

essentially you can create an expandable banner (like bluestreak &

enliven), capture data & track movements. i haven't tested it per se as

it's a new product. 


if you can create the campaign in house & implement a banner version of a

scratch card, i would use a third party tool like enliven, bluestreak or

targetnet. 


if you are looking into doing an onsite promotion than maybe using

matchlogic or doubleclick or even some of the other vendors mentioned here.

the upside of using a sweepstakes/promotion engine is that they take care

of all the pesky legalities & privacy issues. these can be costly. in some

cases, the prizes are pooled. so your client's cost to start a promotion is

minimal. some of these companies will actually create the promotion for you

using your creative. 


there are some great rich email products as well you can look into which

might suit your purposes. check out tmx interactive

(http://www.tmxinteractive.com) & togglemail (http://www.togglethis.com).

they stream flash based creatives with customer acquisition capabilities

within an email. there's also the ability to "tell a friend" & track the

forwards & interactions. personally i've used TMX recently and had some

great results. we showed that each email was opened a total of 3.5 times.

the only down side was their base line use of flash 3. as we knew our

audience were mostly tech savvy, we upped it to flash 4. toggle mail seems

to be similar with a cleaner HTML option. 


maybe i'm rambling here....but from what i could gather from the

question...online can mean anything today. on a side note, i went to check

out SCA's site in the US. seems to me the product is based on shockwave &

is pretty heavy on the download. why aren't they using Flash? at least

there you solve the Mac user issue by avoiding a Java based product like

some of the options i noted above?


just my 2-cents. :)


sally krumholz

~~~~~~~~~~~~~

senior producer

mezzina brown interactive

new york

http://www.mezzinabrown.com