Re: UKNM: Yell Awards

[Felix Velarde]

We have a motto that represents our commercial stand on this subject,

which comes up frequently in conversation with clients: nothing done

on the cheap is ever worth the price you pay.


We produced a twenty page web site for Coopers & Lybrand, who had

previously paid very little indeed for no response, ever. The one we

did cost lots and lots (heaps, to be precise). It generated 31

qualified leads in the couple of months it was live. Each lead was

potentially worth, on average, �5million.


If Yellow Pages would care to qualify their statement, then I'd

consider it a credible argument. As it is, it's they who are trying

to hoodwink their customers - we wouldn't exist if we didn't deliver

value for money, whatever the price tag.


On 15/7/98 I read:


> Did anyone catch Sky News last Friday evening (10th July),

>specifically the

> story regarding the Yell Awards?

>

> I didn't see it myself, but allegedly Eddie Cheng (Yellow Pages New

>Media

> Services Director) suggested that many agencies rip clients off by

>charging

> over-exorbitant fees for building websites. I understand that the

>figure of

> �100k was mentioned.

>

> Apparently, the interviewer then asked him what clients could do

>about it,

> whereapon Eddie recommended that they talk to Yellow Pages about its

> services which offered 'value for money'.

>

> Comments anyone?


Felix Velarde


Managing Director Head New Media


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