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Subject: Re: UKNM: Yell Awards
From: Felix Velarde
Date: Wed, 15 Jul 1998 15:40:27 +0100

We have a motto that represents our commercial stand on this subject,
which comes up frequently in conversation with clients: nothing done
on the cheap is ever worth the price you pay.

We produced a twenty page web site for Coopers & Lybrand, who had
previously paid very little indeed for no response, ever. The one we
did cost lots and lots (heaps, to be precise). It generated 31
qualified leads in the couple of months it was live. Each lead was
potentially worth, on average, 5million.

If Yellow Pages would care to qualify their statement, then I'd
consider it a credible argument. As it is, it's they who are trying
to hoodwink their customers - we wouldn't exist if we didn't deliver
value for money, whatever the price tag.

On 15/7/98 I read:

> Did anyone catch Sky News last Friday evening (10th July),
>specifically the
> story regarding the Yell Awards?
>
> I didn't see it myself, but allegedly Eddie Cheng (Yellow Pages New
>Media
> Services Director) suggested that many agencies rip clients off by
>charging
> over-exorbitant fees for building websites. I understand that the
>figure of
> 100k was mentioned.
>
> Apparently, the interviewer then asked him what clients could do
>about it,
> whereapon Eddie recommended that they talk to Yellow Pages about its
> services which offered 'value for money'.
>
> Comments anyone?

Felix Velarde

Managing Director Head New Media

[ success is about interaction ]
[ voice + 44 (0) 171 737 7579 ]
[ http://www.head-newmedia.com ]



Replies
  UKNM: Yell Awards, McCurley, Heather
  Re: UKNM: Yell Awards, Darren Wallace

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